I’m not going to give you a list of theoretical prompts I found on Reddit. These are the ones I reach for every single day at Rademan® Studios, on real work for brands like King Price Insurance, King Alexander Investments, and Contractly. Each one is ready to copy and adapt. I’ve included the context on when to use it and what you’ll get back.

1. The Pre-Meeting Website Audit

I run this before every discovery call. It means I walk in already knowing where the client’s site is broken.

Prompt: “Analyse this website [URL]. Give me the top 5 UX issues hurting conversion, the top 5 SEO issues hurting organic visibility, and 3 quick wins they could implement this week. Be specific. Reference actual elements on the page. Structure it with clear headings and prioritise by impact.”

Clients are visibly impressed when you can diagnose their problems before they’ve finished explaining them. This prompt is the reason.

2. Competitor Analysis

Prompt: “Compare [client website] against [competitor 1], [competitor 2], and [competitor 3]. Look at brand positioning, visual identity, content strategy, SEO, and user experience. Tell me where my client is ahead, where they’re behind, and what gaps they could own.”

3. Content Brief Generator

Prompt: “Create a content brief for a blog post targeting [keyword]. Include: title options, meta description, H2 structure, target word count, internal linking opportunities, and 3 angles that would make this post different from what’s currently ranking.”

4. Brand Voice Extractor

I use this when onboarding a new client. It codifies their existing tone so I can write in their voice from day one.

Prompt: “Analyse the copy on [URL]. Describe the brand voice: tone, formality, sentence structure, vocabulary level, personality traits, verbal habits. Then write a 5-rule brand voice guide that anyone could follow.”

5. Proposal Draft

Prompt: “Draft a project proposal for [client] for [scope]. Include executive summary, scope, deliverables, timeline, methodology, investment, and terms. Confident, professional tone. First person. South African English. No jargon.”

I always rewrite the output in my own words, but having a solid first draft in two minutes instead of two hours? That’s a massive win.

6. UX Heuristic Review

Prompt: “Conduct a heuristic evaluation of [URL] using Nielsen’s 10 usability heuristics. Rate each on a 1 to 5 scale with a specific example. Prioritise the top 3 issues by user impact.”

7. SEO Keyword Cluster Builder

Prompt: “Build a keyword cluster for [topic] in the [industry] sector in South Africa. Group by intent: informational, navigational, transactional. For each cluster, suggest a pillar page and 3 to 5 supporting blog post topics.”

8. Meeting Prep

I run this 30 minutes before any client call. It makes me sharper.

Prompt: “I’ve got a meeting with [name/role] at [company] in 30 minutes. The topic is [agenda]. Based on [project context], give me 5 smart questions to ask, 3 objections to prepare for, and a suggested meeting structure.”

9. Case Study Writer

Prompt: “Write a portfolio case study based on these project notes: [paste notes]. Structure: Introduction, Challenge, Approach, Results, Final Thoughts. First person. South African English. No em-dashes. No AI filler. Include specific numbers where I’ve provided them.”

10. GEO/AEO Content Optimiser

Prompt: “Review this page [paste content]. Optimise it for GEO and AEO: add clear entity relationships, convert key info into declarative statements AI models can cite, restructure FAQs for answer engine eligibility, add stat-first formatting for featured snippets. Keep the tone and brand voice intact.”

Why these work

These prompts work because they’re specific. They tell Claude what role to play, what format to use, and what constraints to follow. The difference between useful AI output and generic garbage isn’t the model. It’s the brief.

I’ve spent 18 years briefing designers, developers, and strategists. Briefing AI isn’t that different. Be clear. Be specific. And know what good looks like so you can steer the output when it drifts.

Want to chat about your project? Drop me a mail at hello@rademanstudios.co.za or call (+27) 082 783 1380. I reply personally. No bots.