Rademan® Studios is a one-person operation. I’m the strategist, the designer, the UX lead, the SEO guy, and the person on the call. There’s nobody behind the curtain. But I’m not sitting here doing everything manually like it’s 2014. I’m running a consultancy that competes with agencies ten times my size. And AI is the reason I can.

This isn’t a list of tools I saw on ProductHunt and thought looked cool. This is what I actually use, every day, on real client work for King Price Insurance, King Alexander Investments, Contractly, and CrocoDeal. If I stopped using any of these tomorrow, I’d feel it immediately.

Claude AI

Claude is the backbone of my entire operation. I use it for research, copywriting, SEO strategy, content briefs, client proposals, competitive analysis, privacy policies, terms of service, and structured thinking. It’s not replacing my brain. It’s removing the distance between having a good idea and getting it into a document.

The reason Claude works for me specifically is that it follows instructions properly. I feed it my brand voice rules (South African English, first person, no filler, no corporate speak) and it actually sticks to them. After 18 years of briefing people, I can tell you that consistency of output is the thing that matters most. Claude nails that.

But here’s the thing people get wrong about AI: a vague prompt gives you vague output. I spend real time on my prompts. I include context, constraints, examples, and tone rules. The quality of my AI output isn’t because Claude is magic. It’s because I know how to brief.

Figma

Every UI/UX project starts in Figma and stays there until the design is signed off. Wireframes, high-fidelity screens, component systems, interactive prototypes. All of it. For the King Alexander Investments website, the full site layout was designed in Figma before anything was built.

I don’t use AI plugins for layout generation. I design manually because the decisions matter. Information hierarchy, visual weight, user flow logic. Those aren’t things you can automate. They require judgement. And judgement comes from experience, not algorithms.

Framer

Framer is where designs go live. It’s a no-code platform that lets me build production-ready, responsive websites without a dev team. I designed King Alexander in Figma and built the entire site in Framer myself. No developer. No code. No handoff drama.

The beauty of this workflow is fidelity. What I design is what goes live. There’s no drift, no “the developer changed the spacing” conversations. Same person, start to finish. That level of control is what lets me deliver faster and at a higher standard than most teams.

Notion

Notion runs my operations. I’ve built a full client management system in there: databases for clients, projects, tasks, financials, and contacts. There’s a CMO dashboard, a client brief hub, and a client-facing portal. The entire onboarding flow is systematised so when a new client comes in, I’m not reinventing the wheel every time.

Google Workspace

Gmail for emails. Google Calendar for scheduling with Google Meet links. Google Drive for shared files. Simple. Reliable. I don’t use Calendly. Every invite goes out personally because I like to control how my time is managed.

The philosophy

Every tool I use follows the same principle: AI handles the execution, I handle the decisions. I’m not using AI to think for me. I’m using it to remove the bottlenecks between having a good idea and shipping it.

That’s what “senior-led, AI-run” actually means. The thinking is mine. The team is AI. And after 18 years at OgilvyOne, Quirk, Dentsu, and ninety9cents, I can tell you that one senior person with the right tools will outperform a team of five juniors every single time.

Want to chat about your project? Drop me a mail at hello@rademanstudios.co.za or call (+27) 082 783 1380. I reply personally. No bots.